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Schedule

February 8, 2020

Robert Michel Student Center – Bradley University

8:30am | Check-In, Resource Fair, & Light Breakfast
9:30am | Welcome & Interactive Keynote – “Broadening Your Reach: The Benefits of E-Commerce in a Digital Society” with guest speaker, Jake Hamann – Executive Director, Peoria Innovation Alliance
10:00am | Session I
11:15am | Session II
12:30pm | Lunch, Q&A  Panel – “Expanding My Market: My E-Commerce Story”*
1:45pm | Session III
3:00pm | Networking Reception with Cash Bar

*Panel led by Ross Miller.

*2020 Registration Closed*

Sessions

10:00 AM

Learn how even a solo artist can easily manage record keeping and tax burdens. Learn what you are responsible for and the resources that are available. Taxes are required for every business, this workshop will help you to have a strategy to handle them as easily as possible.

  • Learn about record keeping solutions
  • Get a resource to plan for tax filing
  • Understand how to easily maintain financials to reduce burdens at tax time

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
10%

Session Speaker: Ross Miller, Small Business Development Center at Bradley University

Your online presence can be the more powerful way to reach people, but many times it feels like noone is paying attention to your website, social media, and email list. In this session you'll learn how to maximize those 3 tools - website, social media, & email - in order to drive traffic to your website, gain more social media followers, and grow your email list.

Prerequisites: Need to have an existing website and at least one social media account on Facebook or Instagram. If you don't have an email list, come willing to start one.

Bring with you: N/A

Your Experience Level
65%

Session Speaker: Greg Lynn, Grindstone

Experience meditation practice and yoga techniques that can contribute to self-care, creativity, and invoke a more embodied approach to art. Bring your questions and an open mind to explore how movement and meditation can enhance your creative practice.

  • Understand the scientific benefits of regular meditation and movement practice
  • Learn yoga poses and sequences to relieve the common aches and pains of makers
  • Practice techniques for quieting mind chatter, judgement, and comparison to invoke intuitive creative energy

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
10%

Session Speaker: Hannah Ramlo, Soulside Healing Arts

This session is perfect for artists who are starting to brand their creative business, but also someone who has an existing brand but would like to improve it. Students who attend this session will walk away with an understanding of the basics of branding and creative passion projects. These skills can be applied to their own businesses and brand development. They will leave with action items to take their brand to the next level.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
30%

Session Speaker: Chelsie Tamms, Lettering Works

An interactive, visual presentation designed by Artist and Business Coach, Robin Albright that inspires and motivates creative souls to embrace their biggest fears and move forward fearlessly. Participants will learn about the debilitating power of our own negative self talk, the “success” tendencies that we’re equipped with and then walk away with a creative, forward-thinking goal map or business plan (different than any they’ve ever seen)

Prerequisites: Registrants should have their business framework established and should be able to understand basic business language

Bring with you: Registrants must bring blank unlined paper and markers

Your Experience Level
10%

Session Speaker: Robin Albright, Coach

How do you get the word out about your work as an artist? Jonathan Wright and Mae Gilliland Wright, PhD of Peoria Magazines and 309Tix will walk you through the basics of self-promotion, including how to submit events for their community calendar, sharing photos from art openings, and essential tips on press releases. They will also demonstrate how to increase your local exposure through advance ticket sales for classes, workshops and other events—at no cost to you! Treat local media like a partner… and accrue the benefits.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
30%

Session Speakers: Jonathan Wright, Peoria Magazines & Mae Gilliland Wright, Peoria Symphony Orchestra

If you have ever asked yourself, “How do I get my art in a museum?” Two members of the Peoria Riverfront Museum (Bill Conger, Curator of Collections & Exhibitions, and Kate Schureman, Chief Operating Officer) will present both the curatorial and museum store/earned revenue answers to this question.

Prerequisites: Participants should bring an idea of what artwork they would put for sale in a museum store.

Bring with you: N/A

Your Experience Level
30%

Session Speakers: Kate Schureman & Bill Conger, Peoria Riverfront Museum

Are you interested in working with galleries but unsure how to get started? Join Barb Milaccio for this Roundtable on how to put your best foot forward while working to establish and maintain a professional relationship with a Gallery. Barb is a Peoria native and the owner and operator of Exhibit A Gallery, located in the heart of the Peoria Heights shopping district. Exhibit A features artwork by local artists ranging from contemporary to traditional. With over 20 years of experience, Barbara will take you through the crucial dos and don'ts when first approaching a Gallery about your art. The Round-table will include a Q&A time and attendees are encouraged to bring questions for Barb.

  • Learn crucial dos & don'ts when first approaching a gallery about your art
  • Know what information & questions you should have prepared in advance of approaching a gallery

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
10%

Session Speaker: Barb Milaccio, Exhibit A Gallery

This session will provide tips and strategies for setting yourself up for living in the Central Illinois area while still maintaining and/or establishing a career as an actor/voiceover performer in Chicago and other big cities.

Prerequisites: N/A

Bring with you: Registrants should bring their resume or smart phone/tablet so we can review your resume and website

Your Experience Level
50%

Session Speaker: Nikki Romain, Artists ReEnvisioning Tomorrow

People use everything they see and hear about you to form opinions about your music. What are you telling them? What are you not telling them? Are they getting an accurate message? Are you taking advantage of opportunities to convey that message (songs, shows, social media, audio and video recordings, graphic design, merch, etc.)? In this roundtable we will discuss taking an intentional approach to the overall impression you project for your music - your brand. Learning outcomes will include understanding the notion of branding, the importance of being intentional about branding, and how branding can be beneficial in our attention-driven economy.


Prerequisites: N/A

Bring with you: N/A

Your Experience Level
10%

Session Speaker: Derel Monteith, Musician

11:15 AM

Artists will learn how to submit and show their artwork at a fine art fair. In addition, they will learn the importance of quality photographs, tents and organizational skills to make there submissions successful. Artists will also learn website application processes.

Prerequisites: Artists should have basic understanding of art fairs.

Bring with you: N/A

Your Experience Level
65%

Session Speaker: Shannon Cox, Peoria Art Guild

From drafting a novel to pitching it to agents or publishers (or self-publishing), this how-to workshop will discuss the many intricacies of the writing and publishing business.

Prerequisites: Participants should have a goal of writing and publishing a book. Whether it’s just an idea or they have a fully completed manuscript, this workshop is appropriate for all who want to be published.

Bring with you: Not a requirement but a recommendation – A copy of Joe Chianakas' “On Writing and Publishing.” The book includes step-by-step instructions for formatting and publishing, along with insights and advice on agents, publishers, editing, and much more. Copies of the book will be available for purchase during the workshop for $13. Participants can also buy an advanced copy prior to the workshop on Amazon HERE.

Your Experience Level
10%

Session Speaker: Joe Chianakas, Author

Would you like to see more sales through your existing Etsy Shop? During this session, Jenna Scifres will teach you how to optimize the Etsy search algorithm to get your items found in Etsy search and how to implement Etsy’s new promotional resources such as coupon codes and marketing tools. We will also cover the benefits and how-to’s of providing a great customer experience with customer retention.

Prerequisites: Attendees should already have an Etsy shop set up and be looking to increase their Etsy sales and learn more about promoting their products on Etsy and providing great customer service.

Bring with you: A laptop, tablet, or smartphone with Etsy account login information is not required but would be beneficial during class. Also downloading the “Sell on Etsy” app on tablet or smartphone.

Your Experience Level
65%

Session Speakers: Jenna Scifres, Owner/Jewelry Maker & Liz Barnes, Ear in the Envelope

WMBD's Shaun Newell will take registrants through the process of getting their story pitches seen and considered by news managers in Peoria.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
30%

Session Speaker: Shaun Newell, WMBD

This session is perfect for artists who are ready to take their direct email outreach to the next level but also someone who is interested in learning the basics of developing a creative pitch deck to show off or sell their work. Students who attend will walk away knowing what types of things to include in a pitch deck and how to best present their work. These skills can be applied to getting in contact with local businesses, brands, and collaborators. Chelsie Tamms has personally used creative pitch decks to grow her wholesale opportunities with her art products - from selling at local businesses to the Field Museum.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
30%

Session Speaker: Chelsie Tamms, Lettering Works

Marketing that speaks to everyone typically speaks to no one. ‘Identify Your Target Market and Send the Right Message at the Right Time’ will teach you how to identify the right audience for your business and how to develop messages that resonate specifically with that audience.

Prerequisites: Registrants should have an understanding of the value they provide and why customers buy their products or services.

Bring with you: N/A

Your Experience Level
30%

Session Speaker: Francie Hinrichsen, Simply Integrated

Are you utilizing Square or another digital platform for payment processing? Come learn the basics on how to leverage these platforms for your benefit.

Prerequisites: Account with an existing point-of-sale platform.

Bring with you: Smartphone or tablet with POS platform pre-installed.

Your Experience Level
10%

Session Speaker: Jake Hamann, Peoria Innovation Alliance

Join Sarah Marie Dillard for a lively and informal discussion including tips and strategies for making a living as a working musician in Central Illinois! Whether you’re looking to increase your income or just to increase your stage time, this round table discussion is meant for you. We’ll be answering questions like “What is one hour of my time worth?” “How important is touring?” “To play covers or to play originals?” “Should I invest more time on Facebook or Instagram?” “How can I diversify my services as a musician to broaden my clientele and increase my monthly revenue?” “How can I set myself apart from the rest for my listeners and my followers? For my business partners?” In this low-pressure round table atmosphere, we’ll take a thorough but fast-paced trip through the basics of music booking and move right along through “Music Marketing 101” with just enough time to discuss some options for diversifying your services that fall a little bit outside the box. The #1 goal of this round table is to fill in all the gaps, so bring questions and take home answers!

Prerequisites: For musicians who are actively seeking out performance opportunities and for aspiring managers and promoters.

Bring with you: Registrants encouraged to bring phones with functional Facebook and Instagram accounts but not required.

Your Experience Level
30%

Session Speaker: Sarah Marie Dillard, Sarah & the Underground

A walk-through of practical lessons learned in pursuit of a life in the arts...oh yeah, a bit of songwriting too.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
10%

Session Speaker: Barry Cloyd, Musician

1:45 PM

Lead singer-songwriters of the Way Down Wanderers (and native Peorians,) Austin and Colin will be on hand for a Q&A Session. Often referred to by fans as one of the hardest-working, hardest-touring bands on the circuit today - this Q&A will explore how the band was formed, what life on the road is really like, and what type of work goes into being part of a successful band (both on and off the stage.)

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
10%

Session Speakers: Collin Krause & Austin Krause-Thompson, The Way Down Wanderers

Mitch will be sharing strategies to help you get more business, sell more of your art, and make more money with whatever type of art or creative work that you do. He has a variety of proven, low (or even no) cost, simple but effective, methods to increase your bottom line as a creative professional.

Some of the valuable strategies Mitch will be sharing include:

  • How to identify your target market.
  • The importance of having a “Unique Selling Proposition”.
  • How to generate free publicity in the media.
  • Using time proven direct marketing techniques to get more customers.
  • Using testimonials to get more business.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
30%

Session Speaker: Mitch Williams, Mitch Williams Productions

One of the key hurdles in creating something successful is fostering good communication. Understanding our clients, motivating employees, getting our message heard, and even listening to our own voice requires effective communication. This session helps each attendee apply the six perceptions people use to see the world around them and the four channels we use to communicate. Attendees will better understand their own primary perceptions and how understanding all six can help them build a more dynamic business.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
30%

Session Speaker: Dean Heffta, Clarus Results

Does the word marketing make you queasy? It IS possible to market your art in a way that you’ll feel good about. Learn how to find your voice and use it to consistently share your work with the world, both online and IRL.

Prerequisites: N/A

Bring with you: It may be helpful to have access to images of your work available.

Your Experience Level
10%

Session Speaker: Elaine Luther, Being Bold LLC

Have you thought about teaching your art to others? Are you looking for ways to earn extra income? This session will give practical examples of how to set up classes, plan a lesson and teach future artists. Students will develop a plan for how to start teaching, what classes to teach, and how to find equipment and materials. If you have thought about sharing your art, come and learn how you can pass on your love of art through teaching others and find out about teaching opportunities at the Peoria Art Guild.

Prerequisites: N/A

Bring with you: Smartphone or computer may be helpful

Your Experience Level
10%

Session Speaker: Jennie Hawkey, Peoria Art Guild

Dream of selling your art work, or opening your own dance company, music studio, or art gallery? There are decisions to make in starting a business, particularly in the arts. Learn what the options are before making the decisions. Then understand the steps to proceed with the required registrations. This includes researching the business name, deciding on the form of ownership, registering with the IRS, the State of Illinois, where to find out about local permits, establishing a bank account and insurance for the business. Starting the business correctly can give an owner peace of mind.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
10%

Session Speaker: Cameron Horn, Turner Center for Entrepreneurship at Bradley University

Did you know there is an "artisan only" section of Amazon? In this session you will learn about the Amazon Handmade application process and get an introduction of what it's like to work with Amazon to sell your handcrafted products. Six-figure Amazon seller, Jenna Scifres, will share her experience and best practices.

Prerequisites: Attendees should possess basic computer skills as well as an active email account, and should have a product ready to sell (artwork, CD, jewelry, etc.)

Bring with you: A smartphone or similar device is helpful but not necessary

Your Experience Level
10%

Session Speaker: Jenna Scifres, Owner/Jewelry Maker

Pouring in to the Fire: Building a Unique Business shares ideas on how a business that runs an ancient art practice sets hearts on fire. How do you market an unusual (and dangerous) business to the public? How do you find your place in the already booming art mecca of Peoria?

Prerequisites: Registrants should have basic social media knowledge

Bring with you: Smartphone or computer may be helpful

Your Experience Level
10%

Session Speaker: Jam Rohr, Black Dog Metal Arts

At this roundtable discussion, Jonathan will take note of each participants’ creative mediums and expectations. Assessing these, the discussion will steer between the basics of relevant areas of intellectual property and question and answers from the participants. The goal will be to have each person discover what they did not know they need to know and achieve a useful baseline of knowledge to protect and monetize their creative efforts.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
30%

Session Speaker: Jonathan Phillips, Attorney at Law

Author Chris Marchand will take you through the process of writing a good book proposal, deciding if you want to self-publish or find a publisher, completing the final stages of a book, and offering tips for marketing your book and finding your audience.

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
30%

Session Speaker: Chris Marchand, Author

Retail incubators and pop-up shops have gained popularity with merchants, entrepreneurs, and economic development organizations in recent years. But who do they serve and how exactly do they help?

Prerequisites: N/A

Bring with you: N/A

Your Experience Level
10%

Session Speaker: Jake Hamann, Peoria Innovation Alliance

Speakers

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